So this just ties into the post I did yesterday about Girl Talk’s 100%-sample-album FEED THE ANIMALS: The New York Times is reporting that the cable channel AMC paid $250,000 to air a portion of “Tomorrow Never Knows” on last Sunday’s episode of MAD MEN. It was a great moment, one that perfectly encapsulates how the times are changing and how those times are passing a certain character (no spoilers). Though $250,000 sounds like a lot of money to most people (myself included) I actually think that it’s a pretty good deal for AMC considering The Beatles are one of the most protective bands when it comes to their catalogue. You see, the show didn’t just air the song performed by another singer/band–the MAD MEN episode played the ACTUAL song performed by the actual BEATLES. This is a pretty rare event, as noted by the Times article which states the song “Tomorrow Never Knows” has never been performed on television.
It also turns out that this marks the first instance where The Beatles have allowed one of their songs to be featured on a television series (with the only exception being the ABC animated Beatles cartoon show that ran in the 1960’s, of course). When I saw the episode on Sunday I was pretty excited that the song was used, being the huge Beatlemaniac that I am, but I didn’t stop and consider just how pricey such a cameo by the band might be. I feel sorta bad for MAD MEN’s creator/writer Matthew Weiner, after all when doing a show set in the 1960’s it’s pretty much impossible to avoid the Fab Four. It was only a matter of time before AMC had to pony up the big dough to feature the band.
I wonder how pissed Keith Richards/Mick Jagger are right now?