Last month The Beatles American albums were re-issued in a large, expensive boxset. Back in 2009, when the remastered CD’s were issued, I gladly handed over my hard-earned currency for better packaging and most importantly, higher sound quality. While no doubt an opportunity to get my money again, the remastered Beatles albums gave me something I didn’t already have: better sound. The sound quality, especially on the first few albums was vastly superior. Rather than shitty fake stereo mixes, fans were given pure mono as God, and George Martin, had intended.
These American re-issues are another story altogether. As far as I’m concerned, this is a disgusting money-grab with no redemptive quality for fans. The Beatles so-called American catalog exists because of corporate greed, which is the same motivating factor behind that bastardization’s re-issue. For those of you unfamiliar with what happened to the Fab Four’s albums in America, buckle-up because it’s gonna be a bumpy ride.
In 1963, after failing to break into the US, The Beatles were poised to finally conquer the Yankees. Capitol Records, the American counterpart to the band’s UK label EMI, was sitting on small pile of Beatle records. Rather than do the logical thing (i.e. issue the albums as they had been issued in England), Capitol decided to issue all new albums. Instead of releasing albums with 14 songs, as they’d done in England, The Beatles American albums were comprised of 12 songs. And instead of simply cutting the number of songs down, the songs were swapped around in a confusing jumble.
Another major issue was The Beatles singles. In England it was considered bad form to sell people one song twice, so any song issued as a single was never included on major albums. Thus, songs like “She Loves You” and “I Want To Hold Your Hand” were never included on any British Beatles album. Since this was not the practice in the US, Capitol Records reconfigured the American Beatle albums to include the band’s popular hit singles.
Further clouding the waters, a small independent label called Vee-Jay had the American rights to the band’s first album from 1963 to 1964. Vee-Jay got the rights to this material after Capitol Records initially passed on the Beatles in America. Thus, the band’s album PLEASE PLEASE ME was being circulated prior to Capitol’s involvement as INTRODUCING…THE BEATLES.
That’s how the American Beatles catalog got so messed up. This is how we got records like THE BEATLES IV which contains songs from BEATLES FOR SALE, HELP!, and music from the “Ticket To Ride” single. All of the Beatles records up to 1967’s SGT. PEPPER’S LONELY HEART’S CLUB BAND are a confusing mosaic of the band’s British output. The madness (mostly) ended with SGT. PEPPER due to the band’s insistence that their albums appear the same everywhere due to the artistic vision they had for that album’s concept.
The American albums became something of a footnote when they were abandoned completely in the 1980’s when the band’s albums were first put onto CD. Were American fans puzzled when the British albums were released digitally? I’m sure they were, but that was decades ago. In the meantime, people like myself grew up only knowing the proper British albums. Which brings me back to the American reissued albums: who is this supposed to appeal to? Who is supposed to be forking over their money for these? Older fans who might actually remember these albums have by now long adapted to the British releases. Younger fans have never known anything but the British albums. And at this juncture in history, I think it’s safe to say that the vast majority of Beatle fans who wish to own the band’s music already do…and anyone buying the band’s records for the first time would surely buy the recognizable, iconic, British albums.
It felt strange rebuying the albums in 2009, but at least I was getting something new with the improved fidelity. But let’s be honest, the 2009 remasters were a double-dip, plain and simple. So if the 2009 digital remasters, which I’d argue are worth the money, were a double-dip then these American reissued albums are a triple-dip. This is a product aimed squarely at the hardcore Beatle fan, the one that has to own everything with the band’s name on it. This is a product meant to be purchased and placed on a shelf still in it’s plastic wrap.
Perhaps if I had the money, and the inclination to continue hoarding physical media, I would fall into that camp/trap. But alas, an 800 mile-cross-country move has changed the way I look at money and the owning of material goods. With this American albums reissue, The Beatles have crossed over into the horrible George Lucas/Star Wars money-grab territory.
I’m a Beatles super-fan, I’ve owned multiple copies of each of these records. Hell, I’ve owned LET IT BE in four different formats (cassette tape, vinyl LP, original CD, remastered CD). But even as a superfan, I can see no reason to own these reissued American releases. I don’t need different, less-iconic artwork and a swapped around track listing. In short, I don’t need these albums. I never knew them and I don’t feel it necessary to start now.
This reissue ruffles my feathers because it smacks of desperation—the last act of a band with nothing left to sell me. But that’s not true, there is one thing I’d love to buy from The Beatles. One thing that I’ve never experienced that the band continues to deny me. I speak of the lost documentary Let It Be, the legendary film the band made while writing and recording LET IT BE the album. I’ve never seen this footage, largely because it captures the breakup of the band and paints the musicians in a less-than-favorable light.
I understand that I have capitalism to thank for my Beatles albums, and that their corporate masters have every right to keep selling the same material from now until doomsday. But I wish they’d exhaust the vaults completely before they just pump out the same material over and over.