Remember music videos? Really good bands would put out awesomely artistic, visually interesting mini-films to promote their new music. Once upon a time, a decent song married to a visually groundbreaking video was not a big deal. But these days? These days nobody makes a music video, and if they do it’s usually sponsored by Motorola and doubles as a commercial.
But apparently not everyone got the memo vis a vis music videos, and yesterday I woke up to find a really sweet Metronomy on my feed. Metronomy is great little indie/New Wave-ish band from England who’ve been quietly releasing solid albums for the past eight years. I especially liked the band’s 2011 album THE ENGLISH RIVIERA.
Anyway, the band’s new album LOVE LETTERS is out and part of the promotion for it included the creation of the below video. “Month of Sundays” is great song with a neat-o video that makes drab, dreary utilitarian architecture of our modern world and turns it into a lovely piece of modern art. Check it out and pretend you’re watching the MTV of your youth:
Metronomy Month Of Sundays from Callum Cooper on Vimeo.