Other than Nirvana, I can’t think of another band besides Beulah that makes being depressed sound like so much fun. The sunny, wistful sound Beulah made in their very short life as a band still haunts me to this day. I discovered Beulah back in early 2002 while on a lunch break. The band had released their album THE COAST IS NEVER CLEAR in September 2001 (yes, it came out on 9/11) and the music magazine I was reading had the album prominently placed on several of the staff’s best of the year lists.
At the time, I was really into The Apples In Stereo and Neutral Milk Hotel, bands who had formed this weird collective called The Elephant 6 Recording Company. This collective was really just a group of music nerds that revered pop music of the 1960s, specifically The Beach Boys. The whole thing was out of Denver, Colorado, which I find a bit amusing, as this is where I now live.
Anyway, The Elephant 6 Recording Company had a lot of mystical sway with my early 20-something mind. When I saw Beulah’s album THE COAST IS NEVER CLEAR show up on a bunch of “Best of 2001” lists I was mildly curious. When a more than one review mentioned the Beatles/Beach Boys-like quality to their songs, I was intrigued. But when I found out that they were part of the Elephant 6 I knew I had no choice but to get their album.
It wasn’t just me that took notice of the band, THE COAST IS NEVER CLEAR is/was the band’s biggest album. This is thanks to the album’s slicker, more refined production and an abnormal (for modern indie pop) use of horns. Ah, the horns. The horns add an extra layer of sweet icing to songs laced with bile and bitterness.
Beulah, at first blush, lulls the listener with golden harmonies and the sunny melodies. But all that sweet sound belies the dark, murky complexity of singer-songwriter Mike Kurosky’s lyrics. Rife with Brian Wilsonian-angst and anxiety, Kuroksy always seems to be on the verge of cutting the poetic bullshit and telling us how he really feels. But he never really does. Instead, we get gorgeous hook-filled pop gems. Gorgeous pop gems that raise an eyebrow and give the listener pause as they wonder: is this song really about…that? Holy shit, that’s kinda fucked up. The best part is that these bright, shining songs with such dark undertones also stick inside your head for weeks upon end.

When I get to California
Gonna write my name in the sand
I’m gonna lay this body down
And watch the waves roll in
Of course THE COAST IS NEVER CLEAR’S most well known song is the most straightforward: “Popular Mechanics for Lovers.” You’ve heard it, even if you’re not aware that you’ve heard it. About a year after THE COAST IS NEVER CLEAR was released the song was ubiquitous, appearing on the soundtracks of many sappy TV shows and in at least one car commercial. I often wonder how many of those ad/TV executives took the time to really listen to the lyrics. There is a lot of dark shit in “Popular Mechanics for Lovers.”
Such as:
“Just because he loves you too
He would never take a bullet for you
Don’t believe a word he says
He would never cut his heart out for you”
THE COAST IS NEVER CLEAR can only be described as a sublime musical experience. I still get goose bumps when listening to “What Will You Do When Your Suntan Fades?” The song compares a slide into inevitable depression to the end of summer vacation. All the drugs, all the women, all the smiles don’t mean anything once the darkness comes. Kurosky is telling this to someone but the uncomfortable reality is that he’s telling this to himself. He’s telling this to us:
“Will you be alright when you’re in the shade?
Tell me tell me you’ll be alright
When you start to fade
Have you heard?
The days are getting shorter
And what will you do when your suntan is fading and the summer’s gone?
Do you feel afraid?”
My favorite track on the album is the staggeringly awesome “Gene Autry.” An epic, rambling song, “Gene Autry” is both about the legendary singing cowboy and also about the ugly beauty and promise that is California. A land of milk and honey, but also one full of loneliness and hopelessness. The chorus of this song is: “That the city spreads out, just like a cut vein, everybody drowns, sad and lonely.” Every time I hear “Gene Autry” the song punches me in the guts. I’m amazed that something so unbearably sad can make me feel so exhilaratingly happy.
I like to think that my feelings of despair are driven away by the fact that I recognize a lot of my own personal hang-ups and sorrow in Beulah’s music. The band doesn’t sing about Sgt. Pepper’s Lonely Hearts Club Band they are Sgt. Pepper’s Lonely Hearts Club Band! But the more likely source of my euphoria is really just the result of the band’s upbeat delivery and extreme musical craftsmanship. Oppressive sadness extends into Beulah’s other albums, but it’s never quite as bright and shiny as it is on THE COAST IS NEVER CLEAR. And while it’s not my favorite album of theirs (that would be YOKO, the 2003 album that broke them up), THE COAST IS NEVER CLEAR is my favorite Beulah album to be sad with.