FERAL by New Fad Zoo

When it comes to finding new, awesome music, I try to be as proactive as possible.  I’ve checked out bands/albums because of reviews I’ve read in magazines (both positive and negative), TV appearances, ads online, and even patches on jackets I see at concerts.  One thing that I am notoriously bad about, however, is taking personal recommendations.

I’m a notorious reader and my office is filled with books that people have given me that I simply “must read.”  I try to get around to them eventually, but I’m fickle when it comes to doing things I “have” or “must” do.  It goes the same way with music.  Since starting DAR, I’ve had more than a few people I both know and don’t know try to give me music I “must” hear.  There’s only a handful of people who can tell me to listen to something that’ll actually convince me drop what I’m doing and put headphones on: one is an Uncle in Tennessee.

Anyway, I was on Facebook and a friend of a friend that I’m somehow friends with (ah, the digital age) posted a link to a Kickstarter fundraiser for his brother’s band. They wanted to go on tour and were trying to raise funds.  I like the idea of Kickstarter, even though I’ve only contributed to one (now two) so I checked out the link.  And thus, I was indoctrinated into the world of New Fad Zoo.

new fad zoo

“I’m what happens when shooting stars and Mars meet, with the Big-Bang theory heartbeat, in High School I hung out with bullies and smart geeks, stoners and jocks, slut goths and car freaks, I ain’t fitting in I’m an artist.”

People are always surprised when they find out I listen to rap (or country for that matter) but the truth is there isn’t a genre of music I don’t like or listen to.  I will say that I’m not as much an authority on rap as I am on rock, pop, and blues.  But I do like rap, in fact, many current readers might be surprised to know that the very first album review posted on this blog was a review of The Beastie Boys HOT SAUCE COMMITTEE PART TWO.

But I digress.  New Fad Zoo are a quartet of dudes living in Atlanta whose first album, FERAL is the real deal.   What sets New Fad Zoo apart from the mob of pretenders is a knack for strong hooks and a razor sharp wit.  I was  blown away by how musically diverse/textured FERAL is.   Now, I realize that today’s generation of rappers are just as likely to know music and/or play an instrument, but I still feel like many (especially in the underground) still don’t place enough emphasis on music.  A beat is important, but if you can create a musical hook equal or greater to a lyrical hook—then you have a million dollar song.

New_Fad_Zoo_Feral-front-large

New Fad Zoo doesn’t just have a few million dollar songs—they have a couple of billion dollar ones, too.  The heart-felt “Smile 4 Me,” the club-thumping “Ima Needa,” and “Love is Wild.”  I would like to go on record and say that “Love is Wild” is a number 1 record.   Period.  The record industry is all screwed up today, so it might not happen, but some savvy film producer or commercial director place that song in their film/ad it would sell 5 million units on iTunes.  “No Such Utopia” and “Me Against The World” take a break from the fun and are poignant, painfully honest songs about grief, fear, and anger.  In the context of the album, these harder-edged, serious songs provide much needed balance that many artists fail to achieve.

This balance only further underscores the fact that New Fad Zoo are a serious music force.  One that not only gets your head bobbing, but is able to get their songs implanted deep into your brain.

Advertisements
Tagged , , , , ,

One thought on “FERAL by New Fad Zoo

  1. […] New Fad Zoo’s first album had what I proclaimed to be a billion dollar single with “Love Is Wild…  That song sadly failed to get snatched up by Madison Avenue ad executives or the numbskulls at Clear Channel.  I foolishly didn’t think they boys had it in them to craft another perfect single, but once again they surprised me and minted another $1B song: “Luv Is.”   The hauntingly beautiful hook, provided by Melanie Annabelle, and the awesome Beatles shout-out sold me on the song.  After listening to “Luv Is” a dozen times I’m confident in saying that this is the best song not on the radio today. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: